Why Voice-to-Insight (VoI) is the AI-Native Upgrade Your Customer Research Urgently Needs

The Survey Struggle is Real (But It Doesn’t Have to Be)

Traditional survey forms have long been the go-to for customer insights — but let’s face it, they’re about as engaging as a microwave manual.

While surveys can collect quantitative data, they often miss the why behind user behavior, leaving businesses with vague responses like “Needs improvement” or “It’s fine.” Enter Chikka.ai, the AI-native Voice-to-Insight (VoI) tool that transforms stale surveys into warm, dynamic voice-driven conversations.

By leveraging the state-of-the-art AI Voice Agents tech, Chikka delivers higher engagement, faster insights, and actionable results. Let’s explore why Chikka is the modern upgrade to outdated surveys, backed by real-world success stories.

Four Cardinal Sins of the Good Old Surveys

Surveys have four core flaws:

1. Low Engagement: Surveys are universally boring. Respondents abandon lengthy forms or rush through questions, leading to shallow or misleading data.

2. No Nuance: Static multiple-choice questions can’t probe deeper into responses, and may totally miss what truly matters to customers (You don't know what you don't know.)

3. Missed Emotional Cues: Surveys can’t detect tone, hesitation, or excitement—critical clues for user insights.

4. Inauthentic Responses: Are your survey forms filled by humans or bots? You will never know.

Chikka.ai solves these issues by replacing checkboxes with AI-hosted voice conversations, turning feedback into an engaging dialogue rather than a chore.

Why Chikka.ai is the AI-Native User Feedback Tool You Will Love

Chikka’s AI voice interviewer, Ava, is a master conversationalist, asking open-ended questions, adapting to responses, and capturing vocal nuances. Here’s how it outshines surveys:

• Higher Completion Rates: Voice interactions feel personal, boosting engagement by up to 70%.

• Deeper Insights: Uncover why users behave the way they do through investigative follow-up questions.

• Easy setup: Forget about writing survey questions and designing complex logic. Just tell Ava what research goals you want to accomplish, and Ava takes care of the rest.

• Speed to Insights: Automatically analyzed results replace hours of manual survey sorting.

User Success Stories: How Chikka Supercharges User Insights

1. SaaS Startup Boosts Onboarding Retention by 45%

Challenge: A B2B software company noticed a 30% drop-off during onboarding but couldn’t pinpoint why.

Traditional Method: Email surveys yielded generic responses like “Too complicated.”

Chikka’s Solution: The team deployed a 5-minute AI voice interview asking users to describe their onboarding experience.

Result: One-click insights report revealed confusion around a specific feature. After simplifying the UI, retention jumped 45%.

2. E-Commerce Brand Uncovers Hidden Product Preferences

Challenge: An apparel retailer wanted to launch a new activewear line but was unsure how to best communicate the product differentiation.

Traditional Method: Surveys asked users to check lots of boxes (e.g., "What are the top 3 reasons for you to choose activewear?"). Results were too generic to be useful.

Chikka’s Solution: The AI interviewer asked open-ended questions like, “What would make you choose this product over a competitor’s?”

Result: Users emphasized fabric sustainability — a detail surveys missed. The team prioritized eco-friendly materials, leading to a 25% increase in pre-orders.

3. Healthcare Clinic Automates Patient Follow-up Calls

Challenge: A healthcare clinic has trouble keeping up with patient follow-up calls.

Traditional Method: Nurses and receptionists complain about spending too much time calling patients for post-visit interviews.

Chikka’s Solution: The AI voice interviewer asked patients about post-visit symptoms and medication routines. Smart query features highlights red flags for further professional follow-up.

Result: The new streamlined patient follow-up calls save the clinic's staff hundreds of hours per month calling patients and keep records.

4. EdTech Company Reduces Churn with Targeted Insights

Challenge: A language-learning platform saw a 30% churn rate but couldn’t diagnose the issue via in-app analytics.

Traditional Method: Surveys with lapsed customers offered low engagement rates and limited answers like “Lost interest.”

Chikka’s Solution: Departing users were invited to a candid voice interview. The AI Interviewer asked follow-up questions.

Result: Users wanted shorter, gamified lessons. After a redesign, churn dropped by 10%.

Conclusion: Embrace the Future of Customer Insights with Chikka

Surveys are like black-and-white TV — functional but outdated. Chikka.ai brings customer research into full color with AI-powered conversations that capture richer data, emotional depth, and actionable insights. Whether you’re refining a product, searching for innovative ideas, or reducing churn, Chikka’s voice AI Interviewer delivers the clarity traditional methods can’t.

Ready to Upgrade Your Customer Insights Game?

Stop settling for lukewarm survey data. Try Chikka.ai free today and turn customer conversations into your competitive edge.

Your users are talking. With Chikka, you’ll finally hear them. 🚀

Join 300+ brands using Chikka.ai to unlock deeper insights. Start your free trial now — no credit card required.

Author, Jackie LUAN, Co-founder and CEO of Chikka, Data storyteller and CX enthusiast at Chikka.ai, on a mission to replace robotic surveys with conversational insights.